Best Paid Advertising Platforms

There are several paid advertising platforms that businesses can use to promote their products and services online. The best platform for your business will depend on your target audience, budget, and marketing goals. Here are some of the most popular and effective paid advertising platforms .

1. Google Ads: Google Ads is the largest and most popular pay-per-click (PPC) advertising platform. It allows businesses to place ads on Google’s search engine and display network. Advertisers bid on keywords related to their business and pay when someone clicks on their ad.
2. Facebook Ads: Facebook Ads is a popular platform for social media advertising. It offers a variety of ad formats, including image and video ads, carousel ads, and sponsored posts. Advertisers can target specific demographics, interests, behaviors, and locations.
3. Instagram Ads: Instagram Ads allows businesses to promote their products and services on the popular photo and video-sharing app. Advertisers can create image and video ads, carousel ads, and sponsored posts. They can also target specific demographics, interests, and behaviors.
4. LinkedIn Ads: LinkedIn Ads is a platform for B2B advertising. It allows businesses to target specific industries, job titles, and company sizes. Ad formats include sponsored content, sponsored InMail, and display ads.
5. Twitter Ads: Twitter Ads is a platform for promoting tweets and accounts. Advertisers can target specific demographics, interests, and behaviors. Ad formats include promoted tweets, promoted accounts, and promoted trends.
6. YouTube Ads: YouTube Ads is a platform for video advertising. Advertisers can create skippable and non-skippable video ads, as well as display ads. They can also target specific demographics, interests, and behaviors.

Other popular paid advertising platforms include Microsoft Advertising (formerly Bing Ads), Pinterest Ads, and Amazon Advertising.

Alternative PPC platforms

Google Ads and Bing Ads can probably cover the majority of your PPC search engine and banner ad needs on their own, making them sufficient for most businesses when paired with various social media platforms.

But if, for whatever reason, you want to find an alternative to those options, don’t worry — there are still several other PPC platforms available. Here are some of the best ones!

1. Bidvertiser

Bidvertiser is a great platform for creating banner ads. Sites that sign up with Bidvertiser can get a cut of the revenue from any ads it displays in the margins of their website pages. It also has a fairly low average cost per click.

2. AdRoll

AdRoll is one of the top ad networks due to its retargeting value. It makes use of many other platforms like Google and Facebook to keep track of almost everyone who visits your website and then retargets them with ads encouraging them to return.

3. Yahoo Gemini

Yahoo Gemini gives you advertising access to yet another online sector of properties, including the likes of HuffPost, AOL, and Tumblr. It displays ads in both search results and website margins for applicable sites.

4. BuySellAds

BuySellAds is a great platform for presenting display ads to select audiences. If your audience fits within a very specific niche, and you worry that other top ad networks will cast too broad a net, you can use BuySellAds to place your ads on just the right websites for that niche.

5. RevContent

RevContent focuses on advertising content rather than products. In a sense, it strikes a balance between traditional PPC and SEO — it operates via banner ads on external sites, but it attracts users who are looking for informational content.

6. Airnow

Airnow differs from the previous entries on our online advertising platforms list by specializing in mobile ads. It lets you display your ads as push notifications, overlay ads, and other formats in various mobile apps on both Android and iOS.

6. AdMob

AdMob is a great platform for any company with its mobile app. If you’re one of those companies, you can use AdMob to display your ads within your app. These ads can take the form of banner ads and video ads, among other formats.

7. AdColony

AdColony is another mobile ad platform, specializing in video ads. It’s commonly used by mobile games that display video ads after users complete a certain level, but it has plenty of other applications as well.

8. AdRecover

One potential threat to PPC advertising is the widespread use of adblockers, which are capable of blocking traditional paid ads on many sites. AdRecover gets around this by displaying ads that won’t be recognized by adblockers, though, making it a useful tool.

9. AdBlade

Like RevContent, AdBlade specializes in content advertising, drawing in users who are eager for information. It comes with relatively low costs per click and an exceptionally large audience of over 300 million users.